Now New Next is a weekly field note from a narratologist who lives at the edge of change.

I design strategic narratives for founders, CEOs, and organizations. The work sits in the messy middle where strategy, story, and human behavior collide. Now New Next is where I share what I am seeing there in real time.

Now is what the world feels like this week. Signals, tensions, small clues that the ground is shifting under our feet.

New is what is emerging. Tools, patterns, and practices that might actually help us build better companies and better lives in an AI era.

Next is what we are willing to bet on. The long game. The experiments are worth committing to when everyone else is chasing the shortcut.

You will find reflections on leadership, narrative, technology, and the environments we choose to live and work in. Less “10 tips” content, more “sit with this sentence and see what it stirs up.”

My name is Tobin Trevarthen. I have spent 30-plus years helping global brands and early-stage companies tell clearer, braver stories. Today my work shows up as ShiftStory and Spatial Shift. Walk and Talk sessions in vineyards. Strategic narrative work in boardrooms. Living Mosaic projects that ask what a life looks like when you see it whole.

Now New Next is an invitation to slow down for a few minutes each week. To see your own story with a little more clarity. And to reimagine what you want your next chapter to be.